In anticipation of Ronnie Fieg‘s soon-to-be-released RF7000 sneaker collaboration with Diadora, KITH NYC partnered up with Shopify and UberRUSH (Uber’s on-demand delivery service) to deliver a first wave, limited run release of the shoe. Twenty-four pairs of the RF7000 “Primo” were made available with a same-day delivery offer in the Manhattan, New York area. The New York-based KITH founder and designer surprised one lucky customer by delivering his new shoes personally to his doorstep. Check the video above to see the exchange.
The Ronnie Fieg x Diadora RF7000 “Primo” releases to the public October 23.