Nike COO Hints at a Future of 3D-Printing Sneakers at Home

Sit back and relax while your sneaker is created in front of you.

By
Footwear
7,174 Hypes 0 Comments

Imagine a future where campouts for a pair of exclusive limited edition sneakers will be looked upon as a strange quirk of human behaviour in the past, thanks to the ability to create a coveted pair of sneakers in the comfort of your own home thanks to 3D printing. That’s where we might be headed with what Nike COO Eric Sprunk hinted at while speaking at last weekend’s GeekWire Summit in Seattle. ”Do I envision a future where we might still own the file from an IP perspective – you can’t just have anyone making a Nike product – and have it manufactured in your own home or we do it for you at our store?” said Sprunk. “Yeah, that’s not that far away.” This, following previous efforts by Nike in the burgeoning field of 3D printing, such as the Vapor HyperAgility “concept cleat” unveiled last year. Watch the video of the entirety of Sprunk’s talk below.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

101 Users Online

What to Read Next

A Will Smith & DJ Jazzy Jeff World Tour Is in the Works
Music 

A Will Smith & DJ Jazzy Jeff World Tour Is in the Works

Will Smith is certainly taking his musical comeback seriously.

Father Releases Video for "Everybody In The Club Getting Shot"
Music 

Father Releases Video for "Everybody In The Club Getting Shot"

Featuring a salute to the Based God.

Dr. Dre Shares Lyric Video for "Talk About It"
Music 

Dr. Dre Shares Lyric Video for "Talk About It"

In support of his first album in over 15 years.


Listen to Episode 7 of OVO Sound Radio on Beats 1
Music 

Listen to Episode 7 of OVO Sound Radio on Beats 1

The entire episode is available for streaming.

Ghostly Range Rover Evoque Convertibles Are Haunting London
Automotive

Ghostly Range Rover Evoque Convertibles Are Haunting London

Just in time for Halloween.

Bloc Party Are Back With New Single & Album Annoucement
Music 

Bloc Party Are Back With New Single & Album Annoucement

The hiatus is over.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.