Having culled inspiration from 1970s rock ‘n’ roll and the Cuban capital of Havana over the previous two seasons, designer Alejandro Rodriguez returns to his SoCal roots with Beautiful Fül‘s Spring/Summer 2014 collection. A throwback to the label’s very first collection and a nod to the greaser culture that defined the California of old, the brand’s seasonal Los Angeles-set lookbook and video — shot by Karla Ticas and David Gallardo, respectively — showcase everything from Hawaiian button-downs and striped bowling shirts, to leather motorcycle jackets, distressed denim and more. The latest pieces from Beautiful Fül are now available via the brand’s online store.
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