In a pivotal moment for the expansion of Nike+, Nike has launched the brand new Nike+ Fuel Lab in San Francisco. Asserting “the company’s place at the center of the evolving digital landscape for athletes worldwide,” the Fuel Lab builds on the precedent set by last year’s Accelerator program as Nike continues to establish NikeFuel as the universal way to measure and motivate any kind of activity. Soon, NikeFuel will be integrated into products from MyFitnessPal, RunKeeper and Strava, while the Lab will also continue to develop the Swoosh’s Nike+ Running, Nike+ Training Club and Nike+ Move iOS apps. Take a closer look at the Fuel Lab online,and stay tuned for more news regarding Nike+ integration and development throughout the year.
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