Nike Air Max Day Shanghai Recap

With this past Wednesday marking the 27th anniversary of the original Air Max sneaker hitting

Footwear Fashion
13.1K 0   Comments
Prefer Hypebeast on Google
Save

With this past Wednesday marking the 27th anniversary of the original Air Max sneaker hitting retail, Nike brought its #AirMaxDay campaign to all of its major social media outlets. We even joined in on the Instagram fun. What’s more is that Nike also opened a special pop-up shop in Shanghai with an exterior designed to resemble its sneaker box of yesteryear. Although it was more of an exhibit showcasing rare Air Max models from the past three decades, the Beaverton brand did giveaway a special edition pair of Air Max 1s customized by SBTG to the first few attendees. After enjoying the recap above, be sure to check out #AirMaxDay on Instagram to see how the rest of the world helped celebrate this birthday.

Read Full Article

What to Read Next

Nike Unveils the 3D-Printed Air Max Link via AirWorks Program
Footwear

Nike Unveils the 3D-Printed Air Max Link via AirWorks Program

Designed by Beijing-based creative Marc Su, the futuristic silhouette blends Alpha Project heritage with dual forefoot Air units.

Supreme and Nike Unveil the Air Max 2001 Air Ecstasy Collaboration
Footwear

Supreme and Nike Unveil the Air Max 2001 Air Ecstasy Collaboration

The exclusive footwear release features quilted mesh uppers and 3M reflective accents across three colorways.

The Nike Air Max Dolce Appears in “Electric Blue”
Footwear

The Nike Air Max Dolce Appears in “Electric Blue”

A near head-to-toe blue upper meets a blacked-out lining and platform on the returning hybrid silhouette.


The Nike Air Max Goadome Low Goes Bold in “Yellow Croc”
Footwear

The Nike Air Max Goadome Low Goes Bold in “Yellow Croc”

“Vivid Sulfur” croc-embossed leather gives the rugged silhouette a glossy new finish.

Cashmere Cat - Wedding Bells (Sampology's A/V Remix)
Music

Cashmere Cat - Wedding Bells (Sampology's A/V Remix)

We’ve been looking forward to a new audio-visual remix from Australian artist Sampology since we

Burger King Denies Reports on Kanye West's Gift
Music

Burger King Denies Reports on Kanye West's Gift

A representative for Burger King has denied reports that said Kanye West had bought fiancée Kim

adidas Originals "Enjin" T-Shirt Collection
Fashion

adidas Originals "Enjin" T-Shirt Collection

A familiar selection of names, from BEDWIN & THE HEARTBREAKERS to SASQUATCHfabrix, are the

Reebok Sole Trainer "China Red"
Footwear Fashion

Reebok Sole Trainer "China Red"

Resurrected for the new year, the Reebok Sole Trainer was first introduced in the early ‘90s as

HYPEBEAST Trade: Mike Cherman of ICNY

HYPEBEAST Trade: Mike Cherman of ICNY

Lying in the street, cold, bloodied and alone, Mike Cherman had the inkling of an idea. Insert a

A Closer Look at the Jordan Flight Runner
Footwear Fashion

A Closer Look at the Jordan Flight Runner

In sharing both the heritage and headquarters of Nike, the Jordan Brand is able to leverage decades


Hamilton Khaki Pilot Pioneer Aluminum
Watches

Hamilton Khaki Pilot Pioneer Aluminum

Manufacturing watches for well over 100 years now, Hamilton introduces the latest entry to its

Lil B - NBA Live
Music

Lil B - NBA Live

A new day, some new music by Lil B. While his situation with Kevin Durant is on hold, the Based One

Sam Smith – Stay With Me
Music

Sam Smith – Stay With Me

One day prior to his Saturday Night Live debut, Sam Smith unveils the visual rendition of

Nope, There's No Clipse Album In The Making, "Be Clear About That"
Music

Nope, There's No Clipse Album In The Making, "Be Clear About That"

While down in Austin, TX during SXSW, No Malice took some time to catch up with the good folks over

adidas Originals 2014 Spring/Summer ZX Flux Base Pack
Footwear Fashion

adidas Originals 2014 Spring/Summer ZX Flux Base Pack

Continuing its ZX Flux onslaught, adidas unveils the all-new Base Pack for the spring. Now, you may

Stussy Japan 2014 Spring Collection
Fashion

Stussy Japan 2014 Spring Collection

For 2014 spring, Stussy Japan welcomes the warmer season with a plethora of loud prints and

More ▾