Germany's Allike Sneaker Store Makes the Transition from Online to Brick and Mortar

Germany’s Allike sneaker store bucks the growing shift towards e-commerce and welcomes its first brick and mortar store in Hamburg’s Altona district. Originally starting strictly as an online sneaker retailer, Allike has expanded in its five years on the web to offering streetwear and accessories in addition to its signature sneaker releases. Allike founder Fiete describes the newly announced transition offline as “a logical step” for the retailer as Hamburg, Germany offers a unique position for a high-end sneaker store. Sneaker Freaker recently caught up with Fiete to learn about the brand’s new outpost and the label selections they carry. Check out the full interview over at Sneaker Freaker and head over to Allike’s online store here.