In 2010 the Air Jordan brand commissioned then-11-year-old Cole Johanson to design a pair of Air Jordan 3s for its charitable Doernbecher Freestyle program. In telling his own personal story, Cole took a tonal red upper and applied a diamond pattern that subtly spelled out his first name, with additional nods to his two favorite foods – spaghetti and chocolate – discretely listed behind each pull-tab. However, it was the words “COURAGE” and “STR3NGTH” adorning each insole that helped the young designer beat his lymphoma. “Those are the two things you need the most,” he said. “Especially courage. I mean, everyone has it, the trick is just not letting it go when hard things happen.” Now looking forward to his freshman year at Beaverton High School (just down the road from Nike’s headquarters), Nike will re-release his special edition Air Jordan 3s on July 20 at Nike.com and select retail outlets across America with all proceeds benefiting the Doernbecher Children’s Hospital Foundation. Limited to 1 per customer, the 2013 edition of the Air Jordan 3 Retro Doernbecher Freestyle “Cole Johanson” will retail for $160 USD – a small donation to a wonderful cause.
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