“FuckWithMeYouKnowIGotIt” right? Fresh off the launch of Magna Carta… Holy Grail in conjunction with Samsung, Jay-Z‘s latest endorsement sees the rap icon aligning with Budweiser for its new “Made For Music” campaign. Shot by director Mark Romanek and set to Hov’s own “PSA” off The Black Album, the 30-second black and white spot features a barrage of performance and studio footage interspersed with that of additional creators and artists from around the world as it implores viewers to “Make something and make it real. Make it different. Make it right. And always make it true.” Finally, the “Dreams Are Made” piece ends with the campaign’s tagline of “It begins and ends with what you make.” Check out the spot above and stay tuned for more from the campaign, including an appearance by Rihanna.
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