While many brands have created ways for consumers to digitally track the progress of their workouts, few have sought to integrate the technology into the non-footwear-related equipment of the sports themselves. Thus, sports technology company 94Fifty has stepped in to introduce a Bluetooth-equipped basketball. Billed as “motion sensor basketballs for rapid skills development,” the basketballs, created in conjunction with Spalding, allow users to chronicle a variety of data related to dribbling, passing, shooting and more, all while boasting competition modes for up to four players, specially designed workouts and analysis of one’s shooting form. Powered by internal batteries that can be recharged wirelessly, the 94Fifty Bluetooth Basketball is due to be available in October with a retail price of $200 USD.
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