HYPEBEAST Premiere: Billionaire Boys Club 2012 Holiday Video
Aligned with the changing leaves and crisp air, Pharrell’s i am OTHER has released a HYPEBEAST
Aligned with the changing leaves and crisp air, Pharrell‘s i am OTHER has released a HYPEBEAST exclusive video lookbook for Billionaire Boys Club‘s 2012 holiday collection. The video tracks a group of friends as they escape the confines of the city, charting their trek into the great outdoors set to the tune of an unreleased Pharrell track. The collection features a range of transitional pieces, including vests and quilted shirts, yet make use of hefty winter materials like corduroy and wool. Seemingly influenced by Northern U.S. hunting and fishing culture, yet championing new textiles and embroidering techniques, Billionaire Boys Club has successfully taken a contemporary approach to an ostensibly antiquated notion. Look for this collection on BBC’s website.
