Japanese retailer atmos has teamed up with New Balance for the third in their “Face Off” series of collaborative shoes, this time reconsidering New Balance’s ever-popular CM996 model. For this rendition of the shoe, atmos took advantage of various materials that change colors when exposed to ultraviolet rays. The result is a variable palate of colors that force the wearer to observe the dual nature of things. Always conceptually strong, the shoe’s form is completed by custom-designed graphics on the tongue and insoles. This collaboration also includes a T-shirt and sweatshirt, all of which are available on atmos’ web store.
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