While unknown to many until the unveiling of a colorway symbolic to its inspiration, Nike’s design guru Eric Avar hit the drawing table for the Hyperdunk with a never before released sneaker as his inspiration. Originally seen in the 1980′s movie Back to the Future II, the Nike’s seen on the feet of hoverboard flying Marty McFly would serve as a fictional peek into what Nike would have up its sleeve in 2015. This in turn would pique Eric Avar’s interest and incorporate extensively into the Hyperdunk. The recent debut of the Hyperdunk has amounted to a huge campaign filled with memorable viral advertisements and perhaps most notably the release of a McFly-esque Hyperdunk. The special inaugural release of the Hyperdunk 2015 at UNDFTD was a frenzy with this year’s NBA MVP Kobe Bryant rolling up in none other then a DeLorean. For those lucky enough to get their hands on a pair of Hyperdunk 2015s, many details can be seen throughout, some more obvious then others. The shoe itself has generated a buzz and hype not often associated with a flat-out performance basketball shoe and has struck a chord with not only sneakerheads but pop-culture aficionados as well. A further release is slated for New York’s House of Hoops and at select retailers around the world.
- All Sections
HYPEBEAST 100: The innovators from all realms of creativity in the spotlight.
With in-depth interviews, focused features and fashion-forward editorials, our print publication features long-form coverage of the topics valued by readers.
Explore and be inspired by the latest women's fashion news and trends.