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Fricote Issue #13 Features Marc Newson, André, That Food Cray !!!, Yué Wu and Eddie Huang

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Known for its artistic combination of food, design and photography, French quarterly publication Fricote presents its 13th issue. Featuring cover art by Jean Jullien, the latest issue explores the age of mobiles at the table – imploring readers...

Ed Banger Records Introduces Ed Rec Vol. X

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Following the HYPETRAK-exclusive megamix compiled by Feadz, Ed Banger Records has officially introduced Ed Red Vol. X. Celebrating the label’s 10-year anniversary and a follow-up to the likes of the Ed Rec Vol. 1, 2, and 3 and Let The Children...

Artist Yué Wu Shares His Work and Home in Paris

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While Yué Wu’s Pen & Paper gave a glimpse of the Parisian artist’s compelling sketchbook, this episode of reveals his artistic approach and the city he now calls home. Merging the dichotomies of East and West, Yué Wu shares w...

Streetsnaps: Yue Wu

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Location: Paris, France

Pen & Paper: Yue Wu | Video

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A different perspective is given in the latest installment of HYPEBEAST’s Pen & Paper series. Looking to change things up from the accustomed set of images, we met up with Parisian artist Yué Wu for a more thorough exploration into his earl...

Yue Wu “The Circle of Life” Exhibition for Absolut Art-Stream

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The Absolut Art-Stream offered artists a canvas to create and show their work to a broader audience thanks due in large part to MADE – whose intentions were to invite a truly diverse group of artists and be as multifaceted as possible by bringi...

The Making of Warsteiner’s “Taste of Life” with Yue Wu, DJ Rafik and Andy Chiu

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Last month we visited with Warsteiner’s Andy Chiu as he provided a comprehensive telling of the strategy involved when marketing beer as opposed to his previous efforts in the sneaker industry. With prior experiences with German brands adidas a...

Applying Sneaker Marketing to a 259-Year-Old Beer Company with Andy Chiu

ArtsComments ⋅ 14287 Views
The industries of athletic footwear and beer are often never entered in direct comparison. On the one hand with footwear, technology and innovation are championed in the pursuit of on-field perfection as well as an off-field promotion of lifestyle. F...

Nike Stadiums: 10 Paris Bball Stories Video

LifestyleComments ⋅ 4782 Views
From Nike Stadiums and director French Yué Wu comes this short documentary that shines light on the basketball lives of ten different Parisian players. Amongst the players whose stories are told in these 10 short chapters are Stéphane Ashpool, Olivie...

POW WOW Hawai’i Event Recap

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Today marked the fourth and final day of POW WOW Hawai’i. Originally conceived and launched in part by Jasper Wong approximately one year ago in Hong Kong, the event made its second stop in Wong’s native Hawai’i. The event’...