The Maha Gang: Bringing Maharishi to Life
A public housing estate in South London is an unlikely place to be swarmed by streetwear heads, the type that brand managers don’t understand and would like to hide away. But these young men show resilience about their existence when they speak of...
3 Ways Big Data is Changing Fashion
Numbers are becoming as valuable an ally as mentors or critics are to fashion designers.
One example of a successful, crowdsourced set of opinions is fashion startup Go Try it On. The appeal of shopping at retailers still exists because there are...
Can UNIQLO Set the Agenda for Affordable Technical Clothing?
As the world watched golf pro Adam Scott button up his newly awarded green jacket to become the first ever Australian to win The Masters in its 77th year, one couldn’t help but notice the subtle UNIQLO embroidery peeking out from behind his not...
Does Kickstarter and Crowdfunding Affect a Label’s Branding?
From defining a clear identity to developing a strong retail presence, independent fashion start-ups will encounter a mountain of obstacles in the way of a successful future. Before any of these initiatives are delivered to the doorstep of the market...
Gary Warnett: KNOWLEDGE REIGNS SUPREME
Given the amount of publicity that has been stirred lately surrounding the ongoing legal issues between New York’s Supreme and Leah McSweeney’s Married To The Mob, it has become increasingly more difficult to separate the truth from the l...
ILL-FITS: Jackin’ for Swag
As Hypebeast’s readership continues to grow, so does the size of our inbox. From props and complaints, to line sheets, aspiring brands and PR companies, we are constantly getting hit up by many of our loyal readers for various reasons. We’...
Building a Streetwear Brand Through Social Media
It really makes you wonder what makes a person spend $100 something essentially printed on Gildan or AAA quality shirts. Mind you this isn’t Egyptian cotton or anything, these are the exact same shirts I used to get at my local Target for 3 for $20....
The Rise of Fashionable Technology
“As hardware gets smaller and grows more powerful, the devices are now bred in another form. These new devices are sleeker, better-designed and offer more practical methods of improving our lives.”
I’ve always been fascinated by the next big thi...
ILL-FITS: The Trend of Performance Sneakers & Suits
As Hypebeast’s readership continues to grow, so does the size of our inbox. From props and complaints, to line sheets, aspiring brands and PR companies, we are constantly getting hit up by many of our loyal readers for various reasons. We’...
The Meaning Behind Navajo: Fashion’s Misunderstanding
The fashion industry doesn’t care that it is creating the Native aesthetic without Native American input. That “Navajo”, “Native”, or “Indian” pattern you love and associate with Native design was created by a non-native who has had no interaction wi...
Matters of Taste: Rugby Ralph Lauren – A Eulogy
Today, a friend of mine was issued a death warrant. It may seem absurd to attach such melodrama to a clothing brand, let alone one owned and incepted entirely by one of the largest apparel companies in the world, yet I can’t help the way I feel. For...
The Hundreds: Politixxx – Round 1
Next Tuesday, November 6 marks the 2012 United States presidential election as American voters look to determine if President Barack Obama will see a second term in office or if Republican Party nominee Mitt Romney becomes the 45th President of the U...
ILL-FITS: The Walking Dead
As Hypebeast’s readership continues to grow, so does the size of our inbox. From props and complaints, to linesheets, aspiring brands and PR companies, we are constantly getting hit up by many of our loyal readers for various reasons. We’...
