Does Kickstarter and Crowdfunding Affect a Label’s Branding?
From defining a clear identity to developing a strong retail presence, independent fashion start-ups will encounter a mountain of obstacles in the way of a successful future. Before any of these initiatives are delivered to the doorstep of the market...
Gary Warnett: KNOWLEDGE REIGNS SUPREME
Given the amount of publicity that has been stirred lately surrounding the ongoing legal issues between New York’s Supreme and Leah McSweeney’s Married To The Mob, it has become increasingly more difficult to separate the truth from the l...
ILL-FITS: Jackin’ for Swag
As Hypebeast’s readership continues to grow, so does the size of our inbox. From props and complaints, to line sheets, aspiring brands and PR companies, we are constantly getting hit up by many of our loyal readers for various reasons. We’...
Building a Streetwear Brand Through Social Media
It really makes you wonder what makes a person spend $100 something essentially printed on Gildan or AAA quality shirts. Mind you this isn’t Egyptian cotton or anything, these are the exact same shirts I used to get at my local Target for 3 for $20....
The Rise of Fashionable Technology
“As hardware gets smaller and grows more powerful, the devices are now bred in another form. These new devices are sleeker, better-designed and offer more practical methods of improving our lives.”
I’ve always been fascinated by the next big thi...
ILL-FITS: The Trend of Performance Sneakers & Suits
As Hypebeast’s readership continues to grow, so does the size of our inbox. From props and complaints, to line sheets, aspiring brands and PR companies, we are constantly getting hit up by many of our loyal readers for various reasons. We’...
The Meaning Behind Navajo: Fashion’s Misunderstanding
The fashion industry doesn’t care that it is creating the Native aesthetic without Native American input. That “Navajo”, “Native”, or “Indian” pattern you love and associate with Native design was created by a non-native who has had no interaction wi...
Matters of Taste: Rugby Ralph Lauren – A Eulogy
Today, a friend of mine was issued a death warrant. It may seem absurd to attach such melodrama to a clothing brand, let alone one owned and incepted entirely by one of the largest apparel companies in the world, yet I can’t help the way I feel. For...
The Hundreds: Politixxx – Round 1
Next Tuesday, November 6 marks the 2012 United States presidential election as American voters look to determine if President Barack Obama will see a second term in office or if Republican Party nominee Mitt Romney becomes the 45th President of the U...
ILL-FITS: The Walking Dead
As Hypebeast’s readership continues to grow, so does the size of our inbox. From props and complaints, to linesheets, aspiring brands and PR companies, we are constantly getting hit up by many of our loyal readers for various reasons. We’...
Party Like a Rock Star: Is Hip-Hop the New Rock ‘n’ Roll?
The year was 2007; one-hit wonders Shop Boyz would release their summer anthem “Party Like a Rockstar.” Filled with trite lines (“Me and my band man / On the yacht with Marilyn Manson”) and generic, wannabe heavy-metal guitar riffs, the only redeemin...
The Shape of Music To Come: Does ‘Cool’ Replace Money?
When Napster went live in June of 1999, perhaps the single greatest moment in the modern distribution media occurred. Societal expectations of the worth of copyrighted content were restructured in irreversible way. That of course, is all old news. At...
