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Oki-Ni FOCUS on Hybrid Sneakers

StyleComments ⋅ Apr 11, 2014
It has been clear for a while that sneakers are the wave of the future when it comes to streetwear, and more recently, luxury high fashion brands. Created by set designer Andrew Stellitano and photographer Sam Hofman, Oki-Ni’s “FOCUS on H...

Why Is Japanese-Made Fashion So Expensive?

EditorialComments ⋅ Apr 17, 2013
With a failing global economy and an increase on “fast retail” where the focus lies more on cost over quality, many fashion enthusiasts are questioning labels, their prices and ultimately their products. Japan has always been known for th...

Lomography: Growing Analog

EditorialComments ⋅ Apr 3, 2013
Pagers, MiniDisc players, cassette tapes, laser discs. The list of “innovations” doomed to technology’s graveyard grows longer with each passing year. And yet, Lomography — a company dedicated to analog photography — has...

THROUGH THE LENS: Carmen Chan of How I Met Your Style

EditorialComments ⋅ Mar 21, 2013
American photographer Ansel Adams is credited with famously saying, “There are no rules for good photographs, there are only good photographs.” Within the midst of those who live and die by the rule of thirds and others who ferociously ad...

The 101: The White T-Shirt

StyleComments ⋅ Mar 19, 2013
Unequivocally popular, yet one of the simplest garments in existence, the white T-shirt has a surprisingly storied past. Effortlessly managing to eclipse trends in fashion, the ubiquitous design has lent itself to decades of changing styles while pre...

Eddie Huang Talks “New BaoHaus” and Race vs. Culture

EditorialComments ⋅ Mar 8, 2013
“But before there was a memoir or radio shows denouncing what Huang describes as the “cult-like atmosphere of TED Talks,” there was BaoHaus, Huang’s now legendary Taiwanese restaurant.” If he isn’t already, then Eddie Huang is...

A Conversation with Eric Haze

EditorialComments ⋅ Nov 14, 2012
Born and raised in New York during the height of its urban graffiti revolution, Eric Haze is renowned as a pioneer behind various art forms from contemporary street art to fashion design. Tagging under the moniker “SE3″ during the 1970s t...

How Book Publishers Survive: Charles Miers of Rizzoli

EditorialComments ⋅ Oct 11, 2012
Despite our positioning as an online website, our interest and admiration towards print is unanimous. HYPEBEAST Magazine is a testament to our belief and understanding of print’s unique disposition in media. Upon a visit to the offices of book...

HYPEBEAST Spaces: G-Star Headquarters in Amsterdam

EditorialComments ⋅ Oct 10, 2012
Founded in 1989 with a philosophy focusing on “Just the Product,” G-Star was one of the pioneers responsible for the luxury denim movement. The Dutch-based label’s positioning of raw denim as wearable and desirable from head to toe,...

PROCESS: How To Make a Tattoo Machine by NORM

EditorialComments ⋅ Oct 3, 2012
The ageless craft of body art aids in paving the way for many of its modern day practitioners to expand their creative mind and explore various art forms. Although some may take to tattooing as a means to fund their struggling art career, once estab...

HYPEBEAST Spaces: Complex Offices

EditorialComments ⋅ Sep 25, 2012
Complex Media was founded in 2002 by Marc Ecko. Comprised of Complex.com — its flagship — and an ever-expanding host of network sites, Complex Media commands considerable traffic for its lifestyle and fashion-based web content. Today, the...

jeffstaple: Keeping the Cool Points

EditorialComments ⋅ Sep 11, 2012
Half a decade ago, the perception of cool often resided in the limited nature of product runs. This commercial infancy in so-called streetwear meant a strong push towards monetizing a culture previously untapped. We’ve moved into an era over the last...

PROCESS: The Making of a New Era 59FIFTY

EditorialComments ⋅ Sep 6, 2012
With almost a century of experience in hat making, New Era has been at the forefront in manufacturing some of the world’s most celebrated caps to date. Improving on its products year after year while setting industry benchmarks, New Era has become a...

HYPEBEAST Spaces: Erik Parker’s Studio

EditorialComments ⋅ Sep 4, 2012
A first look at the artwork of Erik Parker evokes strong elements of color and surrealism. You’re often left wondering, what exactly is the basis and theme behind his work? His inspirations, however eclectic span the likes of American comic boo...

HYPEBEAST Spaces: The New Era Headquarters

EditorialComments ⋅ Aug 28, 2012
One of the incredible things about the New Era name and identity is the fact that its brand has such broad sweeping relevance across a multitude of spheres, industries and circles. Be it the brand’s domination of the baseball and sports headwea...