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Fresh of the heels of his remarkable showing at this years Pitti Uomo extravaganza, “The Day of My Death” catches light as if from nowhere. This, being Gosha Rubchinskiy’s third book, following his sold-out smash hits Kids (2014) and Youth Hotel (2015), this particular project although, was in direct response to his guest designer invitation this past week in Florence. With his SS17 collection deemed a triumphant success, this indeed comes in perfect timing for the acclaimed Russian-based artist. In an honorary salute to P. P. Pasolini, an eminent Italian artist in his own right, Gosha set out to find answers to such questions as; “What is Europe now? Are countries together or separated? What is global and what is unique?”

A first in more ways than one, “The Day of My Death” is the only book Rubchinskiy has photographed outside of Russia, and shot entirely in black and white for that matter. Narrating a symphonic style of neo-classicalism, the stunning imagery points to a substantial appreciation of organic realism. Appointed to set this pictorial journey in motion is Russian actress Renata Litvinova. Snapped smoking in a sharply tailored men’s jacket, one can easily be swept away to a far off land. Another era even.

“The Day of My Death” will be available exclusively at COMME des GARÇONS Trading Museum in Paris, Dover Street Market London, New York, Ginza Tokyo and online at www.ideanow.online.

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