Bodega x Reebok Pump 20th Anniversary Sneakers
by L.A. Ruano, October 19, 2009
As the 20th Anniversary leaks begin to pour in, the good folks at Bodega give us a first look into their new project, celebrating the two decades since Reebok officially launched their epic Pump technology. Taking on a military theme, the sneakers are quickly emerging as one of the retailer’s most anticipated campaigns of the year. Always prolific in their collaborations, this new project is no exception, pairing soft nubuck uppers with contrasted canvas, reflective materials, and custom details such as trek laces, a mesh tongue, and dog/hand tags. Limited to only 31 pairs, each Bodega “Outback” will be individually numbered and brilliantly packaged in military spec ammo cases with a special edition Bodega x Reebok tee. Also, in keeping with true Bodega fashion, its rumored that each shoe will feature printed coordinates giving instructions to a special hidden location. The Reebok x Bodega “Outback” will release Friday, November 20th, exclusively at Bodega.
Bodega
6 Clearway Street
Boston, MA 02115
617.421.1550
[...] The newest addition to the 20th Anniversary Pump collection is called “The Outback,” a collab with noted shop Bodega. The Boston shop chooses a military theme, using a variety of materials such as nubuck, canvas and reflective sections, there are also solid details such as the trek laces, a mesh tongue and custom dog tags to replace the typical ball pump hangtags. According to a source, each pair will come with a message to a secret location for another rare opportunity [a tradition Bodega is known for]. Just like everything else in the Collection, these will only be available in a limited quantity, 31 pair. via Hypebeast [...]