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Behind the HYPE: Pokémon TCG Exploded in 2020. This Is How It Happened

Behind the HYPE: Pokémon TCG Exploded in 2020. This Is How It Happened

High-publicity Charizard and Blastoise card sales are just part of the story.
Behind the HYPE: Why Patek Philippe’s Nautilus Met an Untimely Demise
Watches

Behind the HYPE: Why Patek Philippe’s Nautilus Met an Untimely Demise

The Patek Philippe 5711 is dead, long live the Nautilus.
'Tagged' Takes a Closer Look at G-Dragon's Extensive Art Collection
Art

'Tagged' Takes a Closer Look at G-Dragon's Extensive Art Collection

From a rare chess set to million-dollar paintings, this video examines everything the artist showed off in his 10-slide Instagram post.
Behind the HYPE: How the Louis Vuitton Monogram Became A Global Phenomenon
Fashion

Behind the HYPE: How the Louis Vuitton Monogram Became A Global Phenomenon

From Coco Chanel to Dapper Dan to Kanye West, the LV monogram owes its hype to a little help from high-profile friends.
'TAGGED' Investigates What Playboi Carti Was Hinting at in Photos from Kanye West's Ranch
Music

'TAGGED' Investigates What Playboi Carti Was Hinting at in Photos from Kanye West's Ranch

Discover all that Carti foreshadowed about ‘Whole Lotta Red’ in this installment of the video series.
A Closer Look at the Details You Missed in Kid Cudi's Latest Video, With 'TAGGED'
Fashion

A Closer Look at the Details You Missed in Kid Cudi's Latest Video, With 'TAGGED'

HYPEBEAST explores the details in ‘She Knows This – The Rager, The Menace Part 1’.
Go Inside Travis Scott's Garage With 'TAGGED's Piece-by-Piece Breakdown
Fashion

Go Inside Travis Scott's Garage With 'TAGGED's Piece-by-Piece Breakdown

HYPEBEAST’s latest video series explores the details in influential social media posts.
Learn to Customize Your Canvas Chucks Using Heat Transfer
Footwear 

Learn to Customize Your Canvas Chucks Using Heat Transfer

Give your favorite pair a holiday revamp with this step-by-step guide from ‘HYPEBEAST How-To.’
Behind the HYPE: How Takashi Murakami’s 'Flowers' Became a Pop Culture Symbol
Art 

Behind the HYPE: How Takashi Murakami’s 'Flowers' Became a Pop Culture Symbol

The smiling floral motif synonymous with the Japanese artist also has its darker origins.
Sky High Farm Is Taking On Food Insecurity and Streetwear Has Joined the Fight
Food & Beverage 

Sky High Farm Is Taking On Food Insecurity and Streetwear Has Joined the Fight

Founder Dan Colen speaks on the farm’s mission and its year-long partnership with Dover Street Market.
How to Make Kimchi Fried Rice
Food & Beverage 

How to Make Kimchi Fried Rice

Chef Sam Kang walks us through the process.
How to Turn Your Sneakers Into Tabi Shoes With Jonathan Lee
Footwear 

How to Turn Your Sneakers Into Tabi Shoes With Jonathan Lee

Any shoe can become a tabi — with the right tools.
 
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