Behind the HYPE

Behind the HYPE: Why This Watch Sold For $1.6 Million Dollars
Watches

Behind the HYPE: Why This Watch Sold For $1.6 Million Dollars

A deep dive into the history of the highly-coveted Cartier Crash and the recent story of a 1967 model’s record-breaking auction.
Behind the HYPE: How Unreal Engine Powered Fashion's Entrance Into the Digital Sphere
Tech

Behind the HYPE: How Unreal Engine Powered Fashion's Entrance Into the Digital Sphere

Epic Games’ 3D tool has become a vehicle for the next generation of designers.
Behind The HYPE: How the Land Rover Defender Became King of Customizable SUVs
Automotive

Behind The HYPE: How the Land Rover Defender Became King of Customizable SUVs

This all-terrain icon has been a favorite amongst adventure seekers and luxury car connoisseurs.
Behind the HYPE: How NFTs Altered Creative Expression, Collectibles and Community in the Digital World
NFT

Behind the HYPE: How NFTs Altered Creative Expression, Collectibles and Community in the Digital World

Presented by Coinbase
Tracking the technology’s expansion from the blockchain into art, streetwear and other areas of culture.
Behind the HYPE: How Rapha Blurred the Line Between Cycling and Fashion
Fashion 

Behind the HYPE: How Rapha Blurred the Line Between Cycling and Fashion

HYPEBEAST unlocks the story behind arguably the sport’s most important brand.
Behind the HYPE: How the Nike Air Max 1 Became One of the Most Iconic and Influential Sneakers of All Time
Footwear 

Behind the HYPE: How the Nike Air Max 1 Became One of the Most Iconic and Influential Sneakers of All Time

Presented by Ray-Ban Stories
The Tinker Hatfield-designed shoe has reigned supreme for nearly 35 years.
Behind the HYPE: How the Rolex Submariner Remains Relevant After Nearly 70 Years
Watches

Behind the HYPE: How the Rolex Submariner Remains Relevant After Nearly 70 Years

Presented by Ray-Ban Stories
From diving essential to James Bond’s timepiece of choice.
Behind the HYPE: How the Rolls-Royce Phantom Became the Final Word in Automotive Luxury
Automotive 

Behind the HYPE: How the Rolls-Royce Phantom Became the Final Word in Automotive Luxury

One of the very few cars where you’d prefer to be in the back seat.
Behind the HYPE: How 'NBA 2K' Solidified Itself as a Mainstay in Basketball Culture
Gaming

Behind the HYPE: How 'NBA 2K' Solidified Itself as a Mainstay in Basketball Culture

Presented by NBA
‘NBA 2K22’ is the best title from the franchise in years because of its realistic reflection of the game today.
Behind the HYPE: How sacai Became a Modern Fashion Staple
Fashion

Behind the HYPE: How sacai Became a Modern Fashion Staple

HYPEBEAST investigates how Chitose Abe turned a fashion secret into an industry mainstay.
Behind the HYPE: How fragment design Revolutionized Modern-Day Collaborations
Fashion 

Behind the HYPE: How fragment design Revolutionized Modern-Day Collaborations

Hiroshi Fujiwara has built a successful streetwear brand, despite never releasing its own products.
Behind the HYPE: How ‘GTA V’ Became One of the Most Influential Video Games Ever
Gaming

Behind the HYPE: How ‘GTA V’ Became One of the Most Influential Video Games Ever

Looking back at how the game went from overnight success and instant controversy to being tapped by the biggest names in rap and streetwear.
 
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