Jacquemus Opens Capri Store Ahead of 15th-Anniversary Runway
The surrealist label has claimed its stake on the Italian island, just one week out on from its milestone show at Casa Malaparte.
One week out from its 15th-anniversary runway in Capri, Jacquemus has landed on the Italian island to begin claiming a high-fashion stake.
On Monday, the Simon Porte Jacquemus-led label pulled back the curtain on an all-new retail outpost nestled under a stone wall alongside the Bay of Naples. Cutting the ribbon, the campy label shared a video on social media featuring members of its design team carrying massive iterations of its atelier’s tools — from big yellow buttons and giant paper clips to snaking measuring tapes and extra-large rolls of thread — in front of the store.
“SURPRISE, WE OPENED A BOUTIQUE,” the brand exclaimed in the caption.
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Alongside the store’s announcement, Jacquemus shared a carousel of classic, internet-friendly clips to amp up excitement surrounding the forthcoming runway. Among them, clothing racks float on the Tyrrhenian Sea; designers iron garments on surf boards; bikers wear stacks of Les Classiques bucket hats, and gondola-riders carry mountains of Jacquemus-labeled boxes and bags above the island’s serene landscapes. That’s Jacquemus’ surrealist marketing blueprint for you.
Jacquemus’ 15th-anniversary show is scheduled to take place on June 10 at the infamous Italian villa Casa Malaparte, which was first featured in Jean-Luc Godard’s 1963 film Contempt. “I decided to create my brand after watching Le Mépris (Contempt) from Jean-Luc Godard, being inspired by the beauty and modernity of his vision,” Jacquemus wrote in an Instagram caption upon announcing the runway in February. “Today I feel honored to be able to present our next show in Casa Malaparte.”
Stay tuned to Hypebeast for more on the upcoming runway, and take a look at Jacquemus’ Capri store above.
Jacquemus Capri
Via Camerelle 61A
80073 Capri, Italie
