Fred Perry and PLEASURES Unite for a Rebelliously British Collaboration
Redesigning classic polo shirts with a punk identity.
PLEASURES has gone crazy for collaboration in 2023, uniting with MLB, Eastpak, PUMA, and many more. Its latest endeavor arrives with British menswear label Fred Perry. The heritage-filled brand has become synonymous with international streetwear and music culture, aligning with PLEASURES’ rebellious punk DNA.
Fred Perry’s structured polo shirts have become a trademark, identifiable worldwide for their sleek and preppy look. PLEASURES has set its mark on three Fred Perry polos, injecting edgy qualities with skull and star graphics. The collared shirts boast an all-black base featuring faded skeleton heads dug out of the ground.
PLEASURES and Fred Perry lettering create monogram stars in bold red hues, while the final design dons divided “LONDON, ENGLAND” text and descriptive motifs at the rear. Fred Perry’s Laurel Wreath emblem is embroidered at the left chest, completing the collection with classic hits.
Take a closer look at the Fred Perry x PLEASURES collaboration in the gallery above. The limited collection will be released on September 7 at 6 p.m. BST. Sign up for early access here.
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