66°North and Benjamin Hardman Explore Icelandic Landscapes In New Collaboration

Debuting the Mælifell fisherman hat named after Iceland’s volcanic mountain.

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Iceland-born label 66°North explores the great outdoors with protective gear in mind. The brand recently collaborated with UK designer Charlie Constantinou while tapping Selfridges for a festival-ready drop.

As the colder months approach, 66°North is uniting with longtime partner and photographer Benjamin Hardman on an exclusive Mælifell fisherman hat. The petite accessory has become Hardman’s trademark, constantly sitting on his head through alfresco exploration. Born in Australia and residing in Iceland, Hardman has embraced adventurous lifestyles by putting his life on the edge and keeping shielding comfort at the forefront.

Named after Iceland’s volcanic mountain, the hat is designed with flexible and ribbed textiles in a muted green tone. It lays above the ear for a cozy fit that keeps you warm wherever you go.

Take a closer look at the Benjamin Hardman x 66°North collaboration in the video above, where he takes us along for a daring ride. The item will launch in-store and online via 66°North on September 6 for £50 GBP (approximately $63 USD).

In case you missed it, the “Goldwin Tech Pack” is your new daily essential.

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Andrea Sacal Editor

Andrea Sacal is a fashion journalist and social media curator who entered the industry in 2021, serving as an editor across Hypebeast's LATAM and UK platforms for over four years. She oversees Latin American socials and aims to highlight emerging and established brands, artists, and creatives contributing to the region. Andrea also focuses on Fashion Month and frequently covers Paris Fashion Week for Hypebeast's global channels.

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