From clothes for North Atlantic fishermen to fashion weeks around the world, Hypebeast spoke to the brand’s CEO and co-owner, Helgi Óskarsson, as it celebrates its near century long story.
“Functional outerwear infused with a vibrant sense of imagination.”
The Central Saint Martins graduate uplifts technical garments with hand-dyed treatments and deadstock nylon fabrications.
The 20 selected designers include YAKU, AARON ESH, Chet Lo, HARRI, and more.
After making his London Fashion Week debut, the British-Cypriot designer speaks with Hypebeast about the futurism and functionality fused into his SEASON 3 collection.