Puma and Liberty of London Await the British Open With Floral Golf Collection
Paying tribute to the sport’s outdoor habitat.
Following its collaboration in May, PUMA is reuniting with British retailer, print designer, and fabric maker Liberty of London on a lightweight collection for golfers everywhere.
PUMA’s golf division anticipates the British Open with a sturdy mindset, looking to dominate the field with blooming floral ornamentation. To celebrate the championship, PUMA and Liberty of London honor golf’s outdoor habitat using Liberty’s textile archive. On-course elegance and class collide through a co-ed offering of resistant uniforms featuring athletic tops, bottoms, caps, and footwear.
The performance-enhancing collaboration is stamped with blooming floral and paisley illustrations in green, black, and navy hues. Athletic zip-ups, tank tops, and skirts for women allow for increased movement, while shorts and polos for men promote simplistic breathability. Caps, visors, and bucket hats receive similar graphic treatments, embroidered with PUMA’s “P” initial. The collection is complete with a refined version of PUMA’s IGNITE ELEVATE Spikeless Golf Shoes.
Take a closer look at the PUMA x Liberty of London golf collaboration in the gallery above. The offering is available now via PUMA.
In other fashion news, the AFEW x Diadora B.560 honors “the best tennis player who never turned pro.”
