Rising London Brand IDA Is Makes It a Football Summer With New Collection

Presenting customized Barcelona, Inter Milan, Arsenal, and Brazil jerseys.

Fashion 
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Following the presentation of its customized Brazil jersey, rising London-based imprint IDA is now following up with a full collection of reworked jerseys — and the brand has referenced some of the most iconic kits of all time.

Since launching as a fashion entity in 2021, Jordan Vickor’s brand has grown from strength to strength. Having garnered a loyal and cult-like following of streetwear-crazed fans in the UK’s capital, IDA has also secured some pretty impressive co-signs, too. The likes of Leicester-based rapper Sainte have been captured working with the brand, while IDA has also taken a trip across the pond to connect with A$AP Nast.

Now, following a slew of impressive garment drops, IDA is moving onto its next venture: customizing iconic football jerseys for the UK summer. The collection starts with a reimagined version of a classic Barcelona kit, a jersey that saw the likes of Lionel Messi, Xavi, and Iniesta ball out regularly during their careers in Catalana.

Furthermore, IDA has also presented a collection of other jerseys — which will come alongside two new branded T-shirts — with highlights coming in the form of an Inter Milan edition alongside an Arsenal FC iteration and additional Barca strips.

You can take a closer look at the new collection from IDA above and it will be available to shop via the brand’s official website from July 7 at 7 p.m. GMT.

In other fashion news, check out the new collection from Kenzo.

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