Braving the cold and the rain.
Making its Seoul Fashion Week debut.
Featuring friends of the brands as the models.
Featuring Balenciaga, Prada and more fashion week staples.
Oversized down jackets, anoraks, and more.
Highlighting its Fall/Winter 2018 offerings.
Brightening up the cold weather.
Wearing everything from Vetements to Places+Faces.
Taking over a car park for Seoul Fashion Week.
“It began with K-pop, moved into K-beauty and now K-fashion is the next logical move.”