Kidrobot Is Releasing a Massive 36-Inch "Art Giant" Hello Kitty Figure
Toys

Kidrobot Is Releasing a Massive 36-Inch "Art Giant" Hello Kitty Figure

Look for it at New York Comic Con booth #2900.

Hello Kitty Joins adidas Originals for Three Footwear Styles
Footwear

Hello Kitty Joins adidas Originals for Three Footwear Styles

Featuring looks on the Superstar, Forum Low and Astir.

Editor's Picks: Our Favorite Sneakers of 2022 So Far
Footwear 

Editor's Picks: Our Favorite Sneakers of 2022 So Far

HYPEBEAST staff members share what they’ve rotated in the year’s first six months.

Official Images of the Hello Kitty x Nike Air Presto
Footwear

Official Images of the Hello Kitty x Nike Air Presto

The iconic Sanrio character’s face dresses up the base in all-over fashion.

Hello Kitty and Pringles Team Up For Limited Merch Collection
Food & Beverage

Hello Kitty and Pringles Team Up For Limited Merch Collection

Featuring fellow Sanrio character Cinnamoroll.


Razer Clads Its Gaming Peripherals in Pink for 'Hello Kitty & Friends' Collection
Gaming

Razer Clads Its Gaming Peripherals in Pink for 'Hello Kitty & Friends' Collection

Featuring the Iskur X gaming chair, Kraken BT headset, and Goliathus gaming mat.

Dim Mak Joins Sanrio for Exclusive Anime Collab
Fashion

Dim Mak Joins Sanrio for Exclusive Anime Collab

Tapping into Steve Aoki’s Japanese roots.

SEGA Asks 650 Employees to Voluntarily Retire Amid $97 Million USD in Expected Losses
Gaming

SEGA Asks 650 Employees to Voluntarily Retire Amid $97 Million USD in Expected Losses

Shortly after it sold off its arcade business in Japan.

UNDERCOVER Triggers "The SIXTH SENSE" With SS21 Women's Collection
Fashion

UNDERCOVER Triggers "The SIXTH SENSE" With SS21 Women's Collection

Collaborative Sanrio goods and another look at the bespoke Nike ISPA runners.

Anti Social Social Club Teases Upcoming Sanrio Collaboration
Fashion

Anti Social Social Club Teases Upcoming Sanrio Collaboration

Featuring Hello Kitty, Keroppi, Badtz-Maru, My Melody and Chococat.

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