Coming alongside a second batch of UNDEFEATED x Nike Air Terra Humaras, new FENTY x PUMA designs, and more.
“Nah bitch, this ain’t lip gloss, Lux Balm up in my palm, new collab with my baby mom.”
The Hypebeast team shares its favorite pickups of the year.
Featuring an oversized construction and a stacked gum sole, Rihanna’s new take on the crowd-favorite sneaker is aptly named the “Phatty.”
Coming alongside PUMA’s new MB.03 “Chino Hills,” Salehe Bembury’s Crocs Pollex Clog “Yolk” collaboration, DTLR’s New Balance collab and more.
Arriving alongside Rihanna’s latest Fenty x PUMA Avanti L, Nicole McLaughlin’s HOKA collaboration, and more.
The football-inspired silhouette will launch in emerald green and navy blue next month.
With support from FENTY x PUMA, UNDEFEATED x Converse, the debut of the Nike NOCTA Glide and more.
Hypebeast spoke with the sportswear brand’s visionary, Heiko Desens, about RiRi’s evolving design approach, as she cuts the ribbon on global FENTY x PUMA installations.
Taking inspiration from both PUMA’s classic football boot and running shoe.
Stay up to date on the latest industry headlines.
“That’s the thing I love the most: it’s an experience, it’s a memory, encapsulated into a fragrance.”
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