Rihanna and A$AP Rocky Release Short Film for Fenty Beauty
Channeling old Hollywood for Fenty’s new Lux Balm.
Earlier this year, A$AP Rocky was the star of Rihanna‘s Fenty Skin Lux Balm campaign. Now two months later, the rapper and his partner continues to secure their partnership in business with an old Hollywood-esque black-and-white short film to promote the lip balm product.
Fenty Beauty released the short film titled Born to Steal: Yours, Mine, Ours, a black-and-white spot that centers around the two lovers. In their own version of a Bonnie and Clyde relationship, Rihanna plays a “blazer bandit,” a kleptomaniac who loves to steal suit jackets from Rocky’s closet. Rocky is seen looking for his blazers as he narrates his inner thoughts about Rihanna stealing his blazers. The film is a playful ad to market the lip balm, which the couple shares as they make up and kiss in bed.
The Barbados cherry-inspired flavor is mixed with vitamin E and shea butter for an extra smooth finish. Fenty’s Lux Balm Ultra-Hydrating Lip Balm retails for $16 USD at Sephora and is available now. Take a look at the film below.
