A$AP Rocky Stars in Rihanna's Fenty Skin Lux Balm Campaign

“Nah bitch, this ain’t lip gloss, Lux Balm up in my palm, new collab with my baby mom.”

Fashion
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A$AP Rocky and Rihanna continue to prove that they are everyone’s couple goals. In a new promotional video for Rihanna’s Fenty Skin product the Lux Balm, marketed as a “Barbados Cherry-powered lip balm” that appears to bring “dry lips back to life with instant hydration,” the clip sees Rocky advertise the Lux Balm with his hit 2023 single, “RIOT (Rowdy Pipe’n)” named after the couple’s second son, Riot.

In the clip, audiences can hear the lyrics, “Flossy, glossy, Nah, bitch, this ain’t lip gloss / Lux Balm up in my palm / New collab’ with my baby mom,” perfectly matching up with the ad intent. The track was produced by Pharrell Williams, teasing the Lux Balm way before the release of the ad. The description of the lip gloss also states that it is “packed with vitamin E + shea butter.”

Take a look at the promotional video below starring Rocky. The Lux Balm is available at Sephora, Kohls and Fenty Skin.

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