hype cog


Virgil Abloh Wants to Creative Direct a Brand "At the Saint Laurent Level"
Beyoncé Covers ELLE’s Latest Issue
Pharrell Williams by Doug Inglish for Elle UK
ELLE Magazine x Andre x Beauty & Youth 20th Anniversary Totebag
The Elle Deco Suite by Maison Martin Margiela
HYPES is a real time popularity metric informing readers of what is trending