hype cog


A Bathing Ape, also known as BAPE, is a Japanese streetwear brand founded in 1993 by NIGO. It encompasses men’s, women’s and children’s clothing, as well as a variety of accessories and lifestyle items. In 2011, it was announced that Hong Kong-based fashion conglomerate I.T Group purchased the brand for $2.8 million USD, and by 2013 NIGO had stepped down from the brand’s creative helm.

BAPE & Helinox Join Forces for a Camo-Covered Collaboration
8 Brands Dropping Products You Don't Want to Sleep on This Week
Supreme vs. BAPE: Who's the King of Collaboration?
BAPE's New Archive Exhibition in Singapore Is Chock-Full of Ultra Rare Goods
BAPE Crafted an Exclusive Dad Hat for Dover Street Market Ginza
The Latest BAPE Collection Magazine Comes With a Travel Case
Here's a Look at Every Piece From the Upcoming BAPE x Champion Collaboration
A Closer Look at the UNDEFEATED x BAPE 2017 Spring/Summer Collection
HYPES is a real time popularity metric informing readers of what is trending