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PUMA Unveils Inaugural Portuguese Football Federation Kits
Fashion

PUMA Unveils Inaugural Portuguese Football Federation Kits
The new Home and Away kits for the country’s men’s and women’s teams honor the legacy of Portugal’s football culture.
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PUMA Taps 'Teenage Mutant Ninja Turtles' for a Villainous Twist
Footwear

PUMA Taps 'Teenage Mutant Ninja Turtles' for a Villainous Twist
Inspired by the infamous Baxter Stockman.
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The PUMA MB.01 "Alien Safari" Is Dropping Next Week
Footwear

The PUMA MB.01 "Alien Safari" Is Dropping Next Week
Transforming LaMelo Ball’s signature shoe into a galactic, on-foot statement.
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BILLY'S Celebrates Tenth Anniversary with PUMA Collab
Footwear

BILLY'S Celebrates Tenth Anniversary with PUMA Collab
Presenting two colorways of the “Suede V MIJ BILLY’S 10th.”
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Scye and PUMA Fuse Their Techniques in First Collaborative Collection
Fashion

Scye and PUMA Fuse Their Techniques in First Collaborative Collection
Dropping January 2025.
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Editors’ Picks: Our Favorite Sneakers of 2024
Footwear

Editors’ Picks: Our Favorite Sneakers of 2024
A look back at the pairs that defined the Hypebeast team’s year.
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Take an Early Look at the PUMA MB.05
Footwear

Take an Early Look at the PUMA MB.05
LaMelo Ball and PUMA Hoops are back with another roster of vibrant looks for 2025.
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PUMA Taps JUUN.J for an All-Black Speedcat Collaboration
Footwear

PUMA Taps JUUN.J for an All-Black Speedcat Collaboration
Coming in two variants.
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atmos x PUMA Unveil a New "Sukajan 3.0"
Footwear

atmos x PUMA Unveil a New "Sukajan 3.0"
The dragon-adorned shoes drop later this week.
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LaMelo Ball Introduces the PUMA MB.04 "HEEM"
Footwear

LaMelo Ball Introduces the PUMA MB.04 "HEEM"
Dropping this Friday.
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PUMA's Squid Game Collection Offers Colorful Kicks and Velour Uniforms
Fashion

PUMA's Squid Game Collection Offers Colorful Kicks and Velour Uniforms
Ahead of the Season 2 premiere, fans can cop the familiar contestant tracksuits and two Squid Game-inspired sneaker styles from PUMA’s classic lineup.
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PUMA and Manchester City Invite Fans to Co-Design New Uniform Using Artificial Intelligence
Fashion

PUMA and Manchester City Invite Fans to Co-Design New Uniform Using Artificial Intelligence
Fans have until December 20 to use the PUMA AI Creator to co-design the official Man City Third Kit for the 2026/27 season.
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