Embracing the city’s hockey culture in a Danny Trejo-led campaign.
Set to release on March 23.
Interscope and New Era also recreated the 9FIFTY cap worn by Pac in 1991.
Los Angeles Kings center Quinton Byfield fronts the lookbook.
Featuring debossed leather jackets, intarsia knit sweaters and more.
Featuring Supreme, NEEDLES, Gucci, PLEASURES, and more.
Invoking west coast spirit.
Noting that “HOCKEY IS FOR EVERYONE.”
Celebrating the NHL team’s iconic classic logo.
Perpetuated by the company’s “smart token marketing strategy.”
$700 million USD was paid for 20 years of naming rights.