Born X Raised Links up With LA Kings for Another Collaboration
Embracing the city’s hockey culture in a Danny Trejo-led campaign.
Born X Raised has released its latest collaboration with the Los Angeles Kings, honing in on the West Coast city’s deep hockey culture. Keeping it strictly BXR, the brand combines its streetwear codes with the team’s fan gear.
Taking vintage-inspired silhouettes and graphics and combining it with revitalized graphics of the Kings logos, the collection consists of long-sleeve and short-sleeve t-shirts that include spray-painted Kings motifs and more. A mashup hoodie takes on the co-branded Kings x BXR logo that also lends itself to additional accessories like the snapbacks, a fitted cap and a scarf. The collection also features a selection of in-line pieces that gives a nod to the brand’s DNA including the “On This Tuf” tee, a graffiti jester zip-up along with a long-sleeve polo. In other accessories, the collection features a new snapbacks, a beanie, a skully and a BXR blanket.
The collection campaign features various local LA legends like Danny and Glibert Trejo, Dumbfoundead, Fabian Alomar, Junior and Alfonso González. The collection is now available online at BXR.
