“Whatever little rappy sh*t you thought was going on, it’s not that and something’s coming.”
“I want to come up here and publicly say that was the lamest and goofiest sh*t.”
The supposed diss track towards J.Cole and Drake lands at the top.
Directed by pgLang’s Dave Free, ‘The Button’ is set to premiere at Chanel’s SS24 show tomorrow.
Sighting Kendrick’s Paris performance on ‘The Big Steppers Tour’ gave him the sonic direction he needed.
With other appearances from Megan Thee Stallion and Mitski.
Per the logline, “Keem’s internal battle leads us through fragments of memory and temptation as he navigates the depths of ‘The Melodic Blue’”.
A nod to the track’s music video.
Aiming to bring international artists to countries throughout Africa.
“…at one point in time, it was a real conversation,” Cole confirmed.
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