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Hiroshi Fujiwara on His Start in Streetwear and His Fascination with Food
Fashion

Hiroshi Fujiwara on His Start in Streetwear and His Fascination with Food

“I really think pop culture died in the ’90s.”
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retaW Releases "Natural Mystic" Perfume at THE PARK・ING GINZA
Fashion

retaW Releases "Natural Mystic" Perfume at THE PARK・ING GINZA

The “mysterious and spicy” scent is now out in liquid form.
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mo'design: The Agency Behind Japan's Most Influential Streetwear Projects
Design

mo'design: The Agency Behind Japan's Most Influential Streetwear Projects

Meet the art director that Hiroshi Fujiwara swears by.
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Here's When You Can Expect the Latest fragment design x Louis Vuitton Collaboration to Hit Stores
Fashion

Here's When You Can Expect the Latest fragment design x Louis Vuitton Collaboration to Hit Stores

Straight from Kim Jones himself.
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A Closer Look at Nike's Air Max LD-Zero H in a New Murdered-Out All-Black Colorway
Footwear

A Closer Look at Nike's Air Max LD-Zero H in a New Murdered-Out All-Black Colorway

One of Fujiwara’s recent designs makes a winter-ready return.
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NikeLab Is Finally Getting a Standalone Location in Japan
Fashion

NikeLab Is Finally Getting a Standalone Location in Japan

The Swoosh is taking over the POOL aoyama’s old digs.
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THE PARK・ING GINZA Gears up for the Winter With Exclusive MOUNTAIN RESEARCH Pieces
Fashion

THE PARK・ING GINZA Gears up for the Winter With Exclusive MOUNTAIN RESEARCH Pieces

Winter essentials approved by Hiroshi.
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Hiroshi Fujiwara Teases More of the fragment design x Louis Vuitton Collaboration
Fashion

Hiroshi Fujiwara Teases More of the fragment design x Louis Vuitton Collaboration

The collection is shaping up to be a collector’s dream.
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A Full Look at the ALYX x fragment design 2016 Collection
Fashion

A Full Look at the ALYX x fragment design 2016 Collection

Dropping this Saturday.
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Kim Jones Teases a New fragment design x Louis Vuitton Collaboration
Fashion

Kim Jones Teases a New fragment design x Louis Vuitton Collaboration

The iconic Parisian house joins forces with the godfather of streetwear once again.
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A First Look at the ALYX x fragment design 2016 Collection
Fashion

A First Look at the ALYX x fragment design 2016 Collection

Inspired by Hiroshi Fujiwara and Matthew Williams’ affinity for past subcultures.
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Thom Yorke Fronts the shepherd UNDERCOVER's "SEASON #1" Lookbook
Fashion

Thom Yorke Fronts the shepherd UNDERCOVER's "SEASON #1" Lookbook

Alongside Hiroshi Fujiwara and the founder himself.
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