With an enduring emphasis on sonic-inspired storytelling, the legacy label’s lean into the music zeitgeist is nothing new. From talent-led campaigns to intentionally paired playlists, Gap has always been able to name five songs – but the past year has proven a particular peak in the brand’s bridging of music and fashion.
A day-by-day recap of all the highlights from Weekend One.
All of the biggest music headlines in one place and playlist. Updated live throughout the week.
The Queens designer shares more about the family ties at the core of the collaboration.
The current Japan-exclusive drop features key teams like the Knicks, Lakers and more.
Reimagining American heritage through a lens of whimsical nostalgia.
Featuring Supreme, Palace, Kith and more.
A collaboration that mixes heritage and contemporary edge.
Including Supreme, Palace, A-COLD-WALL* and more.
Offering a curated selection of archival gems.
Featuring Supreme, Nike, Palace and more.