Hypebeast spoke with the club’s marketing director Adam Gardiner to discuss the inspiration behind the new away kit and how community is at the core of each of the team’s endeavors.
Hypebeast spoke with the young Gunner to chat about the club’s resurgence in the Premier League, their striking new away kit, and the culture that inspires him on-and-off the pitch.
Paying homage to the long journeys the club’s supporters take on away days.
Working in collaboration with Reuben Dangoor, Jeremy Deller, and David Rudnick.
Debuting on the pitch on July 17 for their match against Rangers.