Sign up for a Hype account, a new unified account accessing unique features and benefits across all Hypebeast websites.

Settings

Get the HYPE App

Stay ahead of the curve and never miss out on what's fresh, exciting, and essential.

Learn More
QR Code

Scan the QR code above to download the HYPE app now, or check it out in the app stores.

App Store Google Play
Galaxy Store

Trending

  • London
  • Collaboration
  • UGG
  • Godzilla
  • Toho
  • Subtitle
  • Etsy
  • Etsy Design Awards
Drops Shop
032c & adidas Quietly Drop Tactically-Indebted FYW S-97 Salvation
Footwear

032c & adidas Quietly Drop Tactically-Indebted FYW S-97 Salvation
Complete with bold red branding and translucent panels.
By /
7.3K    2   Comments
Save
Takes a First Look at the adidas YEEZY BOOST 350 V2 "Tailgate"
Footwear

Takes a First Look at the adidas YEEZY BOOST 350 V2 "Tailgate"
A lighter take on the popular model.
By /
30.5K    7   Comments
Save
8 Drops You Don't Want to Miss This Week
Fashion

8 Drops You Don't Want to Miss This Week
Featuring Supreme, Palace, and more.
By /
39.1K    3   Comments
Save
adidas Officially Announces UltraBOOST 20
Footwear

adidas Officially Announces UltraBOOST 20
In partnership with the International Space Station’s U.S. National Lab.
By /
45.7K    11   Comments
Save
Yoda, Darth Vader and More Get Immortalized in New Star Wars x adidas Pack
Footwear

Yoda, Darth Vader and More Get Immortalized in New Star Wars x adidas Pack
The pack includes NMD and Nite Jogger models.
By /
62.7K    13   Comments
Save
The Best Sneakers of 2019
Footwear

The Best Sneakers of 2019
What do Tom Sachs, Travis Scott, Kim Jones and SpongeBob have in common?
By /
225.4K    0   Comments
Save
adidas' YEEZY BOOST 350 V2 “Pirate Black” Returns This Black Friday
Footwear

adidas' YEEZY BOOST 350 V2 “Pirate Black” Returns This Black Friday
A new chance to cop.
By /
4.0K    13   Comments
Save
Black Friday Releases From Nike, adidas and More Hit the Market in This Week's Best Footwear Drops
Footwear

Black Friday Releases From Nike, adidas and More Hit the Market in This Week's Best Footwear Drops
Collabs, new signature basketball shoes and more — it’s an unquestionably busy week in the world of footwear.
By /
118.3K    13   Comments
Save
adidas Teams up With NEIGHBORHOOD to Continue its FW19 Run City Pack Series
Fashion

adidas Teams up With NEIGHBORHOOD to Continue its FW19 Run City Pack Series
The third installment of the collaborative series.
By /
14.9K    3   Comments
Save
Prada & adidas Officially Unveil Superstar & Bowling Bag Collaboration
Fashion

Prada & adidas Officially Unveil Superstar & Bowling Bag Collaboration
Limited to 700 pieces.
By /
49.5K    40   Comments
Save
The HYPE Report: 2020 GRAMMY Nominations, Colin Kaepernick's NFL Workout and More
The HYPE Report

The HYPE Report: 2020 GRAMMY Nominations, Colin Kaepernick's NFL Workout and More
We also discuss exclusive releases at DesignerCon 2019 and the latest adidas x ‘Star Wars’ collection.
By /
1.4K    0   Comments
Save
The adidas YEEZY BOOST 350 V2 Is Set to Receive an "Earth" Makeover
Footwear

The adidas YEEZY BOOST 350 V2 Is Set to Receive an "Earth" Makeover
Another take on the popular model.
By /
16.8K    6   Comments
Save
Load More
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

Already whitelisted us? Refresh page

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. “Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.