adidas Officially Announces UltraBOOST 20
In partnership with the International Space Station’s U.S. National Lab.
adidas has officially announced the latest model in its popular UltraBOOST line, the new-age UltraBOOST 20. Premiered in partnership with the International Space Station’s U.S. National Lab, this silhouette takes adidas’ tech to new heights both literally and figuratively: the ISS association enables the brand to test out its patented BOOST molding process in space.
Apart from these astral methods, the UltraBOOST 20 is rife with technological innovations. The Primeknit upper features a data-driven technology dubbed Tailored Fiber Placement — TFP for short — that lays fibers down precisely, tuned to the millimeter to ensure an optimal fit. Of course, a full-foot BOOST midsole offers signature soft cushioning, but the shoes also equip a Torsion spring and Stretchweb tech on the Continental rubber outsole. This ensures a snappy heel-to-toe transition that doesn’t get lost in the footbed. Every piece serves a unique purpose, a design ethos that was inspired by the construction of a space shuttle.
There’s plenty of tweaks on the looks end of the spectrum as well. The solid midfoot cage features a new texture, and the altered tongue presents an ISS U.S. National Laboratory space patch, locking in the inspiration while officially nodding to the partnership. The midsole also features an appealing iridescent purple/blue fade, contrasting with the black, grey and navy colorways.
The adidas UltraBOOST 20 will release on adidas.com and at select stockists come December 6. A retail price has yet to be announced.
Additionally in Hong Kong, adiCLUB members will have the exclusive opportunity to register and pre-order the adidas UltraBOOST 20 starting from December 4 10 a.m. until December 5 11:59 p.m. The first 30 adiCLUB members to complete their orders will receive a limited edition shoe box. Non-adiCLUB members can register through adidas.com.hk to become a member.
Elsewhere in the world of adidas, the brand has also confirmed that Kanye West‘s popular YEEZY Boost 350 V2 “Pirate Black” will return on Black Friday.
