Perspective by Chris Stamp: High Street’s Impact on Modern Japanese Style with POGGY
Poggy Top 10
Director of UNITED ARROWS & SONS
Profile
Description
Arbiter of Japanese fashion and a maestro at mixing disparate influences into his personal style, Motofumi “Poggy” Kogi has become an international authority in menswear for his novel, tongue-in-cheek aesthetic.
A native of Sapporo, Poggy began as a sales assistant at the brand, but quickly rose through the industry and became brand buyer and director of prominent Japanese brand UNITED ARROWS & SONS, with a brief stint as the director of Aoyama select shop Liquor, Woman & Tears between 2006 and 2010. Poggy has used his position as creative director to help secure a name for both himself and the brand worldwide, making regular appearances at major fashion events the world over.
Aiming not only to showcase global brands to the perceptive Japanese consumer through UNITED ARROWS & SONS, but also serving as a window into the cultural trends of other fashion markets in what can sometimes be a myopic domestic market, Poggy’s say in the general fashion consciousness in Japan is not to be underestimated.
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