Nike SB Paul Rodriguez 4 NYC Event Recap
Paul Rodriguez Top 10
Professional Skateboarder and Co-Founder of Primitive Skateboarding
Profile
Description
Paul “P-Rod” Rodriguez Jr. is a professional street skateboarder and actor, and is the co-owner and co-founder of skate brand Primitive Skateboarding.
Born to actor and comedian Paul Rodriguez Sr., Rodriguez received his first skateboard at age 12, and was sponsored by Andy Netkin by age 14. Quickly rising through the skateboarding ranks riding for City Stars at age 16, then Girl Skateboards in 2002. In early 2013, Rodriguez helped skateboarder Danny Way to relaunch skateboard deck brand Plan B with owners Way and Colin McKay, before going on to launch his own skateboard deck company, Primitive Skateboarding in June 2014. During this time he also launched his eighth signature shoe with Nike. Rodriguez eventually departed from Plan B and released a collection of 500 gold-colored skateboard decks, which sold out immediately. After seeing the success of the decks’ sale, Rodriguez partnered with Andy Netkin, founder of skatewear apparel brand Primitive Apparel, and together they conceived the idea for Primitive Skateboards as part of the Primitive business.
On April 10, 2014, Rodriguez launched skateboard brand Primitive Skateboarding with Rodriguez as the president of the company and Netkin as the CEO. Rodriguez has stated his idea for the brand initially began in 2012. Since June 2014, Rodriguez has been the investor and owner of a number of skateboard brands: skateboard deck, skate apparel and retail store Primitive, accessory brand Markisa, and skate brand Andale.
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Latest Collections
Following up a day of skating at Rucker Park, Paul Rodriguez continued the festivities with a
Hot on the heels of the Nike World Basketball Festival in New York City, Paul Rodriguez and the
Nas x Nike SB Paul Rodriguez 4 Commercial (Video)
Less than two weeks ago, the Zoom Paul Rodriguez 4 was officially unveiled as the 4th
Following up its hosting duties for Nike’s World Basketball Festival, New York’s legendary
For some time, Paul Rodriguez has lead the way for skaters. Helping re-define the sport and
Following up on the recently announced Green Label Art Shop Series, here’s the final product
Pushing the envelope of sponsor involvement, Mountain Dew link up Paul Rodriguez with artist
In recent times, the topic of “Nike Air” has become a large part of a series of commercials and
Continuing our HYPEBEAST Essentials series, we catch up with Andy, Paul, Jay, and Jubal of Primitive, learning exactly what keeps their fine tuned machine in constant motion. Enjoy!
CCS offers some coverage of the 2010 Tampa Pro Contest Street Finals which took place
As the newest addition to the Paul Rodriguez Signature Collection, the Spring 2010 P-Rod Skate
