Paul Rodriguez

Paul “P-Rod” Rodriguez Jr. is a professional street skateboarder and actor, and is the co-owner and co-founder of skate brand Primitive Skateboarding. Born to actor and comedian Paul Rodriguez Sr., Rodriguez received his first skateboard at age 12, and was sponsored by Andy Netkin by age 14. Quickly rising through the skateboarding ranks riding for City Stars at age 16, then Girl Skateboards in 2002. In early 2013, Rodriguez helped skateboarder Danny Way to relaunch skateboard deck brand Plan B with owners Way and Colin McKay, before going on to launch his own skateboard deck company, Primitive Skateboarding in June 2014. During this time he also launched his eighth signature shoe with Nike. Rodriguez eventually departed from Plan B and released a collection of 500 gold-colored skateboard decks, which sold out immediately. After seeing the success of the decks’ sale, Rodriguez partnered with Andy Netkin, founder of skatewear apparel brand Primitive Apparel, and together they conceived the idea for Primitive Skateboards as part of the Primitive business. On April 10, 2014, Rodriguez launched skateboard brand Primitive Skateboarding with Rodriguez as the president of the company and Netkin as the CEO. Rodriguez has stated his idea for the brand initially began in 2012. Since June 2014, Rodriguez has been the investor and owner of a number of skateboard brands: skateboard deck, skate apparel and retail store Primitive, accessory brand Markisa, and skate brand Andale.

Here's an On-Foot Look at the Nike SB Dunk Low “What The P-Rod”
Footwear

Here's an On-Foot Look at the Nike SB Dunk Low “What The P-Rod”

The famed skater mashes several of his iconic silhouettes together for a wild makeover.

Paul Rodriguez's Nike SB Legacy is Celebrated on the SB Dunk Low "What the P-Rod"
Footwear

Paul Rodriguez's Nike SB Legacy is Celebrated on the SB Dunk Low "What the P-Rod"

Mixing prints, patterns and colors from some of P-Rod’s most notable signature models.

Paul Rodriguez and Nike SB Capture the Championship Belt in This Week's Best Footwear Drops
Footwear 

Paul Rodriguez and Nike SB Capture the Championship Belt in This Week's Best Footwear Drops

Alongside a new adidas YEEZY BOOST 350 V2, the return of a beloved Air Jordan 4 and fresh styles for LeBron James and Paul George.

Paul Rodriguez Celebrates His Roots With Nike SB Dunk High
Footwear

Paul Rodriguez Celebrates His Roots With Nike SB Dunk High

Inspired by P-Rod’s Mexican heritage, love of boxing and 15-year tenure with Nike SB.

Eric Koston & P-Rod Star in the NBA x Nike SB Official Lookbook
Footwear

Eric Koston & P-Rod Star in the NBA x Nike SB Official Lookbook

Skate meets hoops.

Watch Paul Rodriguez's 'Road to Recovery' After Suffering The Worst Injury of His Career
Sports

Watch Paul Rodriguez's 'Road to Recovery' After Suffering The Worst Injury of His Career

The terrible triad: ACL, MCL and Meniscus tears, along with an LCL sprain and two micro-fractures on the knee.

Check out Paul Rodriguez Pull out a Stash of Rare Sneaker Gems from His Personal Archives
Footwear

Check out Paul Rodriguez Pull out a Stash of Rare Sneaker Gems from His Personal Archives

Including a pair of Michael Jordan-signed kicks he calls his favorite.

Watch Lena Waithe, Sean Wotherspoon & More in New Nike Commercial
Footwear

Watch Lena Waithe, Sean Wotherspoon & More in New Nike Commercial

With appearances from Paul Rodriguez, Draymond Green & Richard Sherman.

Two New Colorways of Nike SB's P-Rod 10 Surface Online
Footwear

Two New Colorways of Nike SB's P-Rod 10 Surface Online

The tenth iteration of Rodriguez’s signature shoe receives a two-tone upgrade.

Eric Koston, Paul Rodriguez & the Primitive Skate Team Link up to Play 'Skate or Dice!'
Sports

Eric Koston, Paul Rodriguez & the Primitive Skate Team Link up to Play 'Skate or Dice!'

Watch the legends break the bank.

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