Paul Rodriguez

Paul “P-Rod” Rodriguez Jr. is a professional street skateboarder and actor, and is the co-owner and co-founder of skate brand Primitive Skateboarding. Born to actor and comedian Paul Rodriguez Sr., Rodriguez received his first skateboard at age 12, and was sponsored by Andy Netkin by age 14. Quickly rising through the skateboarding ranks riding for City Stars at age 16, then Girl Skateboards in 2002. In early 2013, Rodriguez helped skateboarder Danny Way to relaunch skateboard deck brand Plan B with owners Way and Colin McKay, before going on to launch his own skateboard deck company, Primitive Skateboarding in June 2014. During this time he also launched his eighth signature shoe with Nike. Rodriguez eventually departed from Plan B and released a collection of 500 gold-colored skateboard decks, which sold out immediately. After seeing the success of the decks’ sale, Rodriguez partnered with Andy Netkin, founder of skatewear apparel brand Primitive Apparel, and together they conceived the idea for Primitive Skateboards as part of the Primitive business. On April 10, 2014, Rodriguez launched skateboard brand Primitive Skateboarding with Rodriguez as the president of the company and Netkin as the CEO. Rodriguez has stated his idea for the brand initially began in 2012. Since June 2014, Rodriguez has been the investor and owner of a number of skateboard brands: skateboard deck, skate apparel and retail store Primitive, accessory brand Markisa, and skate brand Andale.

Tyler Peterson, Sewa Kroetkov, Jamie Griffin, and Paul Rodriguez Named the Battle at the Berrics 12 Finalists
Sports

Tyler Peterson, Sewa Kroetkov, Jamie Griffin, and Paul Rodriguez Named the Battle at the Berrics 12 Finalists

The event will be live-streamed tonight at 7pm PDT on Caffeine.

Take a Closer Look at Matthew Hamilton's Custom Nike SB Dunk Low "What The Paul" Olympic Curling Sneakers
Footwear

Take a Closer Look at Matthew Hamilton's Custom Nike SB Dunk Low "What The Paul" Olympic Curling Sneakers

Project Blitz added both a gripper and a slider to make them curling-ready.

Nike SB Dunk Low "What the P-Rod" Celebrates Paul Rodriguez in This Week's Best Footwear Drops
Footwear 

Nike SB Dunk Low "What the P-Rod" Celebrates Paul Rodriguez in This Week's Best Footwear Drops

Alongside the debut of the AMBUSH x Nike Dunk “Cosmic Blue,” the arrival of the adidas YEEZY QNTM “Flash Orange” and more.

Official Images of the Nike SB Dunk Low "What the Paul"
Footwear

Official Images of the Nike SB Dunk Low "What the Paul"

Nike’s SB division is closing out the month of May with a banger.

Here's an On-Foot Look at the Nike SB Dunk Low “What The P-Rod”
Footwear

Here's an On-Foot Look at the Nike SB Dunk Low “What The P-Rod”

The famed skater mashes several of his iconic silhouettes together for a wild makeover.


Paul Rodriguez's Nike SB Legacy is Celebrated on the SB Dunk Low "What the P-Rod"
Footwear

Paul Rodriguez's Nike SB Legacy is Celebrated on the SB Dunk Low "What the P-Rod"

Mixing prints, patterns and colors from some of P-Rod’s most notable signature models.

Paul Rodriguez and Nike SB Capture the Championship Belt in This Week's Best Footwear Drops
Footwear 

Paul Rodriguez and Nike SB Capture the Championship Belt in This Week's Best Footwear Drops

Alongside a new adidas YEEZY BOOST 350 V2, the return of a beloved Air Jordan 4 and fresh styles for LeBron James and Paul George.

Paul Rodriguez Celebrates His Roots With Nike SB Dunk High
Footwear

Paul Rodriguez Celebrates His Roots With Nike SB Dunk High

Inspired by P-Rod’s Mexican heritage, love of boxing and 15-year tenure with Nike SB.

Eric Koston & P-Rod Star in the NBA x Nike SB Official Lookbook
Footwear

Eric Koston & P-Rod Star in the NBA x Nike SB Official Lookbook

Skate meets hoops.

Watch Paul Rodriguez's 'Road to Recovery' After Suffering The Worst Injury of His Career
Sports

Watch Paul Rodriguez's 'Road to Recovery' After Suffering The Worst Injury of His Career

The terrible triad: ACL, MCL and Meniscus tears, along with an LCL sprain and two micro-fractures on the knee.

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