Green Label Art Shop Series Commercial featuring Paul RodriguezFollowing up on the recently announced Green Label Art Shop Series, here’s the final product
Following up on the recently announced Green Label Art Shop Series, here’s the final product involving skater Paul Rodriguez and skater-artist Don Pendleton. The 30 second spot combines real-life footage of P-rod together with the colorful animated work of Don Pendleton. The Green Label Art initiative has been a yearly project focusing on increasing the profile of art through the help of the Mountain Dew platform. This year’s project involves 35 retailers across the US. Each retailer alongside a local artist of their choice sets out to design an exclusive can in hopes of being chosen as the campaign winner and having their can represent Mountain Dew in a nation-wide rollout next year.