Following up on the recently announced Green Label Art Shop Series, here’s the final product involving skater Paul Rodriguez and skater-artist Don Pendleton. The 30 second spot combines real-life footage of P-rod together with the colorful animated work of Don Pendleton. The Green Label Art initiative has been a yearly project focusing on increasing the profile of art through the help of the Mountain Dew platform. This year’s project involves 35 retailers across the US. Each retailer alongside a local artist of their choice sets out to design an exclusive can in hopes of being chosen as the campaign winner and having their can represent Mountain Dew in a nation-wide rollout next year.
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