Paul Rodriguez

Paul Rodriguez Top 10

Professional Skateboarder and Co-Founder of Primitive Skateboarding

Profile

Industries
Founded December 31, 1984
Headquarters Tarzana, CA, United States

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Description

Paul “P-Rod” Rodriguez Jr. is a professional street skateboarder and actor, and is the co-owner and co-founder of skate brand Primitive Skateboarding. Born to actor and comedian Paul Rodriguez Sr., Rodriguez received his first skateboard at age 12, and was sponsored by Andy Netkin by age 14. Quickly rising through the skateboarding ranks riding for City Stars at age 16, then Girl Skateboards in 2002. In early 2013, Rodriguez helped skateboarder Danny Way to relaunch skateboard deck brand Plan B with owners Way and Colin McKay, before going on to launch his own skateboard deck company, Primitive Skateboarding in June 2014. During this time he also launched his eighth signature shoe with Nike. Rodriguez eventually departed from Plan B and released a collection of 500 gold-colored skateboard decks, which sold out immediately. After seeing the success of the decks’ sale, Rodriguez partnered with Andy Netkin, founder of skatewear apparel brand Primitive Apparel, and together they conceived the idea for Primitive Skateboards as part of the Primitive business. On April 10, 2014, Rodriguez launched skateboard brand Primitive Skateboarding with Rodriguez as the president of the company and Netkin as the CEO. Rodriguez has stated his idea for the brand initially began in 2012. Since June 2014, Rodriguez has been the investor and owner of a number of skateboard brands: skateboard deck, skate apparel and retail store Primitive, accessory brand Markisa, and skate brand Andale.
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Latest Collections

Markisa: Paul Rodriguez Commercial
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Markisa: Paul Rodriguez Commercial

In this latest commercial for wallet brand Markisa, Paul Rodriguez stars as you take a glimpse

Nike SB Paul Rodriguez Collection Video
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Nike SB Paul Rodriguez Collection Video

Premiering at the Agenda Tradeshow was Paul Rodriguez’s upcoming capsule collection alongside


Battle at The Berrics 2: Chris Cole vs Paul Rodriguez
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Battle at The Berrics 2: Chris Cole vs Paul Rodriguez

The Championship Match between Chris Cole vs Paul Rodriguez for the Battle of The Berrics 2

Nixon x Primitive Paul Rodriguez Watch Video
Watches

Nixon x Primitive Paul Rodriguez Watch Video

HYPEBEAST gets a closer look into the upcoming watch project between Nixon and Encino-based

Paul Rodriguez Signature Collection Fall '09 Skate Pack
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Paul Rodriguez Signature Collection Fall '09 Skate Pack

Launching last year, the Paul Rodriguez x Incase Signature collection enjoys a 2009 fall update

Nike SB x Plan B Paul Rodriguez Skateboard Package
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Nike SB x Plan B Paul Rodriguez Skateboard Package

With the release of Nike SB’s Zoom Paul Rodriguez 3 this Saturday, August 8th, HUF will be

Nike Zoom Paul Rodriguez P-Rod III Collection
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Nike Zoom Paul Rodriguez P-Rod III Collection

Yesterday proved to be a rather eventful day for Nike SB as the brand revealed the extended

Nike SB Presents Paul Rodriguez in "Today Was A Good Day" - Extended Version
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Nike SB Presents Paul Rodriguez in "Today Was A Good Day" - Extended Version

In the two weeks since it aired on TV and online, hundreds of thousands of people have seen the

Nike SB Zoom Paul Rodriguez (P-Rod) III Black/Red
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Nike SB Zoom Paul Rodriguez (P-Rod) III Black/Red

With the latest incarnation of Paul Rodriguez’s signature third generation shoe hitting

Paul Rodriguez: Today Was A Good Day
Footwear

Paul Rodriguez: Today Was A Good Day

As a cornerstone of Nike SB, Paul Rodriguez has shined immensely under the sportswear giant’s skateboarding program. Moving forward onto his third signature sneaker model, we catch up with the native Southern Californian to talk shoes, skating, and life.

Nike SB Presents Paul Rodriguez in "Today Was a Good Day"
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Nike SB Presents Paul Rodriguez in "Today Was a Good Day"

As Paul Rodriguez’s signature skate shoe hits its 3rd generation, Nike SB has put together this

Nike SB Zoom Paul Rodriguez III Limited Edition Package
Uncategorized Footwear

Nike SB Zoom Paul Rodriguez III Limited Edition Package

With the Maloof Money Cup set to launch tomorrow, Nike SB works up a special package of their

 

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