Hiroshi Fujiwara’s Eternal Influence at Nike
Hiroshi Fujiwara Top 10
Designer and founder of fragment design and retaW
Profile
Description
Hiroshi Fujiwara is a Japanese streetwear designer, musician, prominent streetwear influencer, and founder of fashion label fragment design and home goods brand retaW. Other ventures include projects with the POOL aoyama concept store and snowboarding line AK457. He is known as the ‘Godfather of Harajuku’, who has collaborated with the likes of Nike, Burton, Levi’s, Stussy, Supreme, Converse, and Beats by Dre, as well as with artists like Takashi Murakami, KAWS, and Eric Clapton.
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Latest Collections
From the rarified air of HTM to the new Fragment Concept Testing platform, his “less is more” ethos continues to amplify innovation at Nike — this time across the Mind 001, Mind 002, and Air Liquid Max.
The new Air Max model is one of many silhouettes from the Swoosh that Hiroshi Fujiwara has altered this year.
After dropping as a highly limited edition late last year, Fujiwara hints that the all-black grooming gadget might be making a comeback.
The Godfather of Streetwear delivers a clean, co-branded take on the classic All-Star and Jack Purcell silhouettes.
Revealing the upcoming fragment design collaboration on Instagram.
Arriving alongside Palace x Vans, Thom Browne x ASICS, Converse SHAI 001 Lux, JiyongKim x PUMA, and more.
Two of the trio’s long-awaited Air Jordan 1 colorways are set to be joined by Willy Chavarria x adidas, two Air Jordan 6 drops, LEGO x Crocs, and more.
Coming in a two dial variants.
Based on the PA50 series that features a functional, audible metronome and reference tone generator.
The Godfather of Streetwear updates Nike’s neuroscience-backed silhouette with a Flyknit upper.
Launching this February to coincide with NBA All-Star Weekend.
Striping back the Devin Booker signature silhouette with a sleek nylon finish and his iconic royal blue palette.
