Following a Central Saint Martins education and a twelve-year-long stint as head of Givenchy, Riccardo Tisci took 2018 and 2019 in stride by reinventing Burberry. The designer’s process has included not just rehauling the brand’s image, reinterpreting its heritage and introducing an all-new customer experience — re the Travel Pass cardholder — but also expanded its client reach. Collaborations with the likes of Dover Street Market London, the unveiling of B Series — which drove sales in areas such as dog wear — and stepping into the chunky sneaker market with its Arthur silhouette, all the while reviving the Thomas Burberry logo, introducing a game, and producing countless standout iterations of the classic trench coat, came together in 2019 to propel Burberry into the contemporary luxury market. For Tisci, its a reflection of his wisdom and expertise. For Burberry, it was a lifesaving opportunity — one which saw shares rise by 5% following his hire, a 4% rise in-store sales in Q1 2019. This comes from a new audience, driven by the likes of Billie Eilish’s custom pieces, Skepta in the house’s multicolored jacket, and anyone-who’s-anyone wearing the Burberry check with pride.