Jean Touitou
Founder and Creative Director of A.P.C.
FOC KAN/Wire Image/Getty Images
Profile
Discipline
Fashion
Nationality
Tunisian-French
Honors
Links
https://www.apc.fr/wwuk
Achievement

In 2019, A.P.C. founder and Creative Director Jean Touitou looked to reinvent his lauded brand. Aiming to inject new outlooks into A.P.C., Touitou enlisted a heavy list of collaborators like sacai, Kid Cudi, Brain Dead and JJJJound. Each team-up saw imaginative offerings bolstered by A.P.C.’s signature simple and minimalistic heritage. Aside from the design side of fashion, Touitou looked to modernize A.P.C. through a push for sustainability. Today, the brand offers a recycling program, in which old garments can be exchanged for store credit in America, UK, Germany and more.

Highlights of 2019
JJJJOUND and A.P.C. Debut Appropriately Understated Capsule Collaboration
 
A.P.C. to Open Pop-Up Coffee Shop Serving Custom Coffee Blend
 
Latest News
A.P.C. Dips Into Beauty With A.P.C. SELF-CARE
 
A.P.C. Continues Its Quilt-Making Tradition With Round 24
 
Jessica Ogden's Latest Quilts and Cushions Are Made from A.P.C. and sacai Scraps
 
A.P.C. FW23 Doesn't Wear You, You Wear It
 
A.P.C. Explores Maritime Wonder for SS23
 
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