Jean Touitou
Founder and Creative Director of A.P.C.
FOC KAN/Wire Image/Getty Images



In 2019, A.P.C. founder and Creative Director Jean Touitou looked to reinvent his lauded brand. Aiming to inject new outlooks into A.P.C., Touitou enlisted a heavy list of collaborators like sacai, Kid Cudi, Brain Dead and JJJJound. Each team-up saw imaginative offerings bolstered by A.P.C.’s signature simple and minimalistic heritage. Aside from the design side of fashion, Touitou looked to modernize A.P.C. through a push for sustainability. Today, the brand offers a recycling program, in which old garments can be exchanged for store credit in America, UK, Germany and more.

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