Air Jordan 5 “Alternate Bel-Air” Revives the ’90s in This Week’s Best Footwear Drops
Reigning Champ
Canadian Streetwear Brand
Profile
Description
Reigning Champ is a Canadian streetwear brand based in Vancouver, BC. Founded in 2007 by Craig Atkinson, who also founded wings+horns; Reigning Champ is operated under its parent company CYC Design Corporation. The brand is known for creating high-quality basics, with a focus on using heavyweight fleece and knits as its signature materials.
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Latest Collections
Accompanied by vivid Nike ISPA Flow 2020 colors and an American release of the Air Jordan 1 Zoom High “Zen Green.”
Inspired by France’s capital city, showcased in a lookbook starring André Saraiva, and featuring a new GEL-Nimbus 22 plus special apparel.
Including Takashi Murakami’s limited edition prints and Joshua Vides-designed “Direct Action” tees.
100% of sales — not just the profits — will be donated to the Equal Justice Initiative.
A GEL-Quantum 360 5 Trail, a waterproof GEL-Cumulus 21 GTX and collaborative apparel, all inspired by Vancouver’s “Sea to Sky” trails.
“Union & Company” offers bespoke gear from forward-thinking designers.
Alongside collabs from PATTA, Reigning Champ and CdG.
Six-foot cube displays of Ali’s most iconic moments.
Honoring the people’s champion.
A surreal installation entitled “Obverse and Reverse XLI.”
Jerseys, shorts, towels and slides.
